As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. But what type of content should you post on social media to engage your audience?

Social media marketing is one of the most widely known kinds of marketing that is dominating today’s world. It is helping businesses across the world get the message across more easily on a platform that marks the presence of more than a quarter of the world’s population. There are many different types of video marketing that you can use on social media, from product videos to customer testimonials. Here are five different types of video marketing that you can add to your social media strategy:

  • Product Videos: Showcase your products in action with a product video. This type of video is great for highlighting the features and benefits of your products.
  • Feature Customer Testimonials: Featuring customer testimonials on your social media channels can help build trust and credibility with potential customers.
  • Tutorials & How-To Videos: Give your audience helpful tips and tutorials with how-to videos.
  • Behind the Scenes Videos: Let your followers get a glimpse behind the scenes of your business with behind the scenes videos.
  • Run a contest or promotion on social media and create a contest video to promote it.

Gone are the days that social media only meant connecting people on a platform and bringing the world closer. It does reflect that now but with the increased intervention of business messages. Brands from all across the world are investing in social media strategies because they understand the fact that the customer is already present on the platform and all they have to do to get to them is produce content. If you’ve used social media, you would know that it is flooded with all kinds of content. Be it text, images, GIFs or videos, social media is the goldmine of content.

But, with so much information out there, it depends on the audience to pick their favorite. And clearly we find videos winning the race. Video marketing is one of the best kinds of marketing for social media platforms because it helps in getting the message across more easily and engages the user without much ado. The only catch is creating content that appeals to them.

Once you make up your mind on trying video marketing you can create videos for social media using a professional video creator and editor like InVideo. But, before that, you must explore your options and know about the kind of videos that you can create for multiple platforms. Here are the top 5 different types of videos that you can add to your social media-
How-to videos

How-to videos

Customers love to watch videos online not only because they are fun but also because they impart information quite easily. As a brand, if you target your customers with tutorial videos, you are sure to earn their engagement and appreciation. Tutorials appeal to the masses and are the most common form of media to be shared on the platform. To create tutorial videos, pick out the topics that are in the niche of your brand and trace what your customers might be expecting from you. For example, if you are selling apparel, you can create videos like ‘5 Fun ways to tie a scarf’, ‘How to sport a boyfriend’s t-shirt’ among others.

Live Videos

If you already have a significant number of followers out there, you can create live videos and reach out to them in a more effective manner. Live videos help in capturing engagement and are one of the most effective forms of media for making announcements such as releasing product videos etc. Make sure you are well prepared for your live video and have a script in place because they cannot be edited at a later point in time. Test your live video set up before you actually go live and take care of the light and sound effects.

Informational Videos

Informational Videos
You can cover any topic under informational videos. Understand your customer personas and figure out the kind of content they are looking out for. Build a content archive out of the available topics and make sure that you are able to create fun and easy to understand videos based on them. Take a look at other competitors in your niche, who are targeting customers with informational videos. Not only should your content be likable but it must also provoke the customer to share it. Pick a type of content and create informational videos on them to establish thought leadership in the niche.

Behind the Scenes Clips

These might not impart any kind of information to the customer but help them connect to a brand. Usually a brand’s image is made up as an entity that sells the products to the customers. But, with behind the scene videos of your company, you can break the image and change your brand’s identity to a more personal brand. Behind the scene, videos help in establishing a sense of trust and reliability of the customer on our brand. It conveys the brand personality more effectively and fosters relationship building.

Those Generated by the User

Those Generated by the User
If you’re feeling lazy to create a video on your own, why not ask the customers to do it for you? As much as customers love to watch videos, they also love to be a part of it. You can ask your customers to create videos and upload it with hashtags. You can either choose to share these videos or make a compilation of all your customer videos. Since users are more inclined to share the kind of content they create, you can easily go viral overnight with user-generated videos.

Create videos for social media and tap into the potential of different kinds of videos for the best results. What are you waiting for? Start now!