As an electrician, there’ll come a time when you’ll decide to start your own company rather than work under other professionals. Of course, it’s always recommended that you gain the much-needed business knowledge and technical skills before taking that next step. Another very important factor that might determine your success is how you relate with your customers. As such, you should use your time as an employee or casual worker to build a relationship with potential customers, which will help expand your consumer base.

So, you’ve already mastered the trade and are in the initial stages of opening an electrical business. It might seem like a straightforward move, but it actually is somewhat complicated, especially for you as a beginner. If you are a beginner then you must first take the electrical professional course, after that you proceed with the electrical business. As such, it’s imperative that you consider some of the essential factors listed in this article. Keep in mind that this information may also be applicable to those who would like to build on their current productivity.

1. Consider Customer Needs

Customers are some of the most crucial people in your business. Therefore, taking care of their demands should always be the priority. For instance, when ordering electrical products from suppliers, such as, make sure that whatever you’re adding to your stock solves the needs of your current clients.

So, how do you identify the customer needs?  The best way for companies to do so is by simply doing market research. If a particular product or service isn’t patronized by customers, then, it might not be profitable for your business. 

There are several online and offline resources that you can use to do market research. For one, you can seek the help of websites and independent companies that might help you conduct this project. Remember, the key to gaining accurate information in your research is by choosing relevant sources. Once you have the results, you can go ahead and analyze them to determine what your target group likes or dislikes. As such, you’ll have an idea of how your products and services will be received in the market. This research is also very crucial when trying to find the best strategies for customer satisfaction.

2. Keep An Eye On Your Performance

Regardless of the field within which you operate, always remember that you’re not operating in a vacuum. As such, it’s a good idea to benchmark your performance with those of your peers. How is your business productivity as compared to whatever your competitors are putting forth?  Are your costs higher than the average expenses within the locality?  These are some of the serious questions that you need to ask yourself as an entrepreneur.

If you’re a beginner in the market, here are the three main steps that you should take when benchmarking your performance.

  • Choose The Key Measures To Use

It’s impossible to manage, let alone change, what you don’t see. Business performance, in general, can’t be determined without involving specific variables. As such, you’ll need to choose the key performance indices that will be used to check the productivity of your company. For instance, you can decide to use the total number of sales made per day or every week. 

If it’s all about comparisons, why not use the total monthly revenue?  Well, you might think this is the easiest way to compare your business with rivals, but it’ll give you a lot of inaccurate results. Remember, a company’s productivity is affected by several factors, and you can only determine these elements by breaking down the sales into smaller batches. Another key index used by most professionals is value creation index, which is designed to benchmark the value added by employees every time they start working.

  • Compare Them With Industry Data

Once you’ve decided which performance measures to use in your benchmarking, you can go ahead and compare them with the rest of the companies within your industry. This step might be tricky if you don’t know where to find the right information. Luckily, there are many organizations and websites specialized in this area.

Find a company that has a performance database of the electrical market within your locality. This information may include customer demands, specific brand’s success, daily sales, and other relevant data. Experienced benchmarking organizations have done all the hard work for you, so they should have whatever you need for your research.

If you find this a demanding task, you can hire a team of professionals to handle it for you. The main advantage of doing so is the fact that these experts are experienced in that particular niche. As such, they know what they’re doing and will give you accurate results. In addition, they can advise you on what needs to be adjusted for you to catch up with the rest of electrical businesses in the market.

  • Implement Changes In Your Company

The results of your benchmarking process can only be useful if you put them into practice. One thing that successful companies have in common is the fact that they implement changes as soon as possible. You can only compete with your peers if you’re flexible enough to adapt to the new environment as soon customer demands or supply chain policies change. Check where you’ve overcommitted resources and eliminate such wastage. Also, you might want to assess the working environment within which you subject your employees. Is it conducive and does it meet the modern regulations? 

3. Store All Transaction Records

Recordkeeping may not seem like a big deal for a small business, but it can have a significant impact on your overall success. It’s important to keep track of all financial information since missing records may adversely affect the company’s credibility. Also, having all your transactions in check gives you a good idea of the cash in hand and the invoices that haven’t yet been serviced. These records may also come in handy when reviewing your annual business policies. 

In the past, people were used to manual bookkeeping, which wasn’t only tedious, but also prone to a lot of errors. However, today, you have the advantage of using accounting programs that are quicker and more accurate. The software allows you to input the required data to the computer’s database, and the computer will, then, create a report that will be sent directly to the company’s accounting department. 

Of course, it might not be an essential requirement for startups, but you need to be prepared so that you’re not caught flat-footed once the business experiences rapid growth. You can invest in some affordable programs, such as Microsoft’s Project Server that allows you to view all transactions in a user-friendly format. Microsoft Project Server also comes with an administrator tool that can be used by your employees for managing their accounts. This makes it easier for all the departments to work in sync and ensure a constant flow within the business.

4. Keep Up With Emerging Trends

The electrical and electronics industry is a close relative of the current technology. As such, you can expect regular changes in various departments as creative minds come up with more innovations. As an electrical business owner, it’s your job to keep track of any emerging trends in consumer demands or the manufacturing sector. 

It doesn’t matter in which area of the electrical engineering field you’re specialized; you can always expect various changes to take place. In fact, this is the field where new trends emerge every day, and that affects consumer behavior.

Like any other business, you’ll also need to update your technology regularly. For instance, the computers use should be able to handle heavy tasks, at an adequate speed. These details might not seem significant, but they say a lot about your competence and ability to handle common electrical problems. As such, how you set yourself in this regard might make or break your reputation, which directly affects the company’s growth.

5. Marketing Strategy

It’s important for any business entrepreneur to have an effective marketing strategy. Your electrical business might be offering some of the best products and services, but you can only achieve some success when you have enough customers.

The Internet offers you a wide variety of promotional tools to advertise your business and attract more potential clients. In this day and age, creating a website for your company is no longer a luxury. If you wish to compete with the best in the field, online marketing is the way to go. Start by creating an attractive logo that describes your business and the services you offer. You can, then, follow it up with informative web content or blogs that will generate enough traffic to improve your popularity.

You can also join social networking sites, such as Facebook and Myspace, and engage in conversations with other small business owners who share a similar interest. In fact, social networking sites have become a crucial part of your small business promotion efforts. In addition to learning from fellow entrepreneurs, these platforms help you engage with your customers, which is crucial in strengthening their loyalty.

It’s also a good idea to build a newsletter for your electrical business. This way, you can share useful and interesting pieces of information to your subscribers. Most people today love such insights so that they can be up-to-date with everything happening in the market and whatever you’re planning to offer in future. You can include news, special discounts, unique events, sales, and crucial updates. It’s one of the greatest ways of bringing in new consumers and gaining more repeat customers.

6. Constantly Update Your Plan

Your business plan is what guides you in whatever operations you plan to do. As such, it’s important that you keep it current to reflect the market demands. One mistake that many people make is that they try to use the same business plan throughout their entrepreneurial life. Well, this will only lead to more problems and the loss of both potential and current customers. As earlier stated, electrical engineering industry tends to experience rapid changes due to innovations and customer needs. Therefore, reviewing your policies will help sustain your business while also making it flexible.

Wondering how you can keep your business plan current?  Here are some tips that might help you through that process:

  • Consider Consumer Feedback

By now, you should know that customers play a huge role in the success of your business. Therefore, it goes without saying that you should take a keen interest in what they’re saying about your business. Are they happy about your products and services, or do you need to make some improvements?  Apart from going through their after-buy feedback, you can also try and see the products and services that have been bought mostly in recent times. In the same breath, note those seasonal purchases and consider them when stocking up your stores.

  • Review Performance

Another thing that you’ll need to keep in mind is your company’s overall performance over the past 12 months or so. There are many ways to do this, depending on the information available to you. For instance, you can check the sales results from that period and use them to create realistic goals for the next financial year. You might also want to break down that information into finer details so that you can know the areas that need improvements moving forward. 

  • Do You Have Enough Resources?

Creating a new set of objectives every year is a good idea for a business that wants to improve. However, the main determinant of success is the resources at your disposal. Are the current staff members able to achieve what you require of them?  At some point, you might need to increase the number of employees in certain departments. However, this will highly depend on your company’s financial capability. Therefore, make sure you take these factors into consideration before updating your business plan.


Operating in the electrical engineering field doesn’t mean you’re not subject to the normal business policies. As such, you should look at it as an investment and work out the most effective routes to success. For one, your customer needs and overall business performance should always be the priority. Other things to consider are the marketing strategies, current market trends, and your company’s bookkeeping plans. Also, make sure you update the business plan annually so as to keep up with the changes around you.