Appliances make our lives easier, but how people choose a product depends on a set of rules. Barring any specific requirements, we always go for the cheap appliances but with the highest specifications and most features. Usually shopping for appliances online, we always look for products from the brands that have a high value.

Here are the most popular appliances brands in the UK.

1. Whirlpool

Whirlpool appliances are a landmark of performance and reliability. It is regarded as one of the best kitchen appliances brand in the UK for its durable models that don’t give you a hard time. It is not just an assumption, but what the Yale Appliance statistics have shown. According to them, Whirlpool is the most reliable brand in the affordable appliances segment with the lowest percentage of service calls.

Of all the appliances, Whirlpool is best known for laundry products, followed by the oven rages and then refrigerators. Instead of focusing on lots of bells and whistles, Whirlpool offers appliances with durability, which is what most of us want.

2. Samsung

Another highly favoured global brand, Samsung is listed by Yale as one of the top luxury brands in the country. If you are willing to spend a little more for high-tech features in large appliances with latest designs, Samsung is one of the most preferred brands. All your Samsung appliances with smart features can be operated from the same Samsung platform. Of all the products, refrigerator line from the brand, in particular, is praised for high-end design and size. Other than that, their ovens and stovetops are equally popular.

3. Bosch

Bosch took the second spot in J.D. Power Rating awards after LG as one of the most esteemed brands for home appliances online. Of all the appliances from Bosch, their cooktops and wall ovens range are particularly popular. Additionally, their range of microwaves is recommended by several brand studies. In short, if it’s a heating device, Bosch is the brand to choose.

Good warranties, useful features and low prices, Bosch appliances have it all to offer.

4. LG

LG is a name that is typically associated with electronics, but in the UK, LG has a wide range of home appliances to offer. J.D. Power Report that rates appliances have LG washers, dryers, ovens, refrigerators, dishwashers and televisions as the highest-ranking products. Winning over seven JD awards, the brand is particularly known for offering appliances that perform with reliability and look sophisticatedly stylish yet easy to use.

From budget-friendly top performers to high-end options for luxury kitchens, LG is a brand that you can trust for home and lifestyle appliances without being concerned about the reliability of the products.

5. Frigidaire

If cooling appliances is what you are looking for, Frigidaire tops the list with the most votes on Ranker. Kitchen appliances online can be bought from Frigidaire which is another reason why the brand is popular among English households. According to several consumer reports, Frigidaire has the best side-by-side refrigerators. The reason for such popularity is the fine balance between the specialisation and simplicity that the brand manages to achieve.

Their home appliances are not too complicated hence not too expensive either.

For a long-standing reputation and a good name, Frigidaire is an ideal choice for refrigeration and air conditioning units.

6. Miele

If you are thinking to go out-of-the-box, and want to try a brand other than usual candidates, Miele is a worthy option to consider.

An excellent alternative brand for cheap appliances online, German manufacturer Miele has decades of reputation to provide appliances with quality and performance at cheaper rates. With a primary focus on European markets, you get appliances from Miele that have the excellence and durability of German engineering.

7. KitchenAid

KitchenAid is a personal favourite of millions of homemakers. With a long history of providing the most solid products, the brand is making a comeback in the market with appliances online UK that have a sharp industrial look and high-end specifications.

To retain its place in the excessively aggressive appliance industry, KitchenAid is taking all the necessary steps to offer the best inline refrigerators, dishwashers and oven ranges. If you are planning serious kitchen remodelling, we recommend this brand.


Buying appliances online becomes infinitely easier if you are aware of which brands to look for. Experts and customers have rated the appliance brands we have picked for this list as their favourites.