Whether you are a content creator or a business looking to gain more exposure, it’s a given that you want to increase your number of followers on any social media platform. The main focus today is Instagram, the wonderful visual playground where you can transform yourself into a superstar.

With a billion users per month, it’s very difficult to effectively target everyone, but you can focus on people that are interested in your niche and have your voice heard through different strategies. The tried and true methods still work many years later when it comes to growing your Instagram following, but, there are a few improvements that you can make to your current strategy and maximize the potential of reaching new followers.

Read below and enjoy our tips on how to increase your Instagram following.

Use A Different Strategy

When it comes to social media, we all can agree that Instagram is special. While Facebook posts and Tweets can go unnoticed, this is not the case with Instagram. Take a look at your Instagram Insights to see how your current content is working out for you in terms of followers and engagement.

A good engagement on Instagram is around 1-5%. So, devise a strategy that will help you boost it if you are lacking in that department since it’s one of the most important aspects of growing your audience. 

Add A Creative Bio

Setting up the perfect profile is one of the most important answers to the question of how to get more followers on Instagram. In most cases, the first encounter potential followers will have with you as a creator or a brand is when they take a look at your profile bio. 

An unimpressive bio will not work in your favor and spark the curiosity among potential followers and keep them. Think of a clever and witty bio that speaks volumes about your content and character. 

After you gained some more followers, you can think of adding a subscription option in your bio. With the Instagram subscribe option, you can monetize your Instagram account by having your followers pay a monthly fee. 

Give Personality To Your Content

For the content aspect, you will probably hear that posting at the right time will get you the most followers and reach, but we are strong proponents of the theory that it’s what you post, not when you post.

Instagram offers a lot of features and with each update, it expands on them. Tap into the creative genius inside of you and utilize these features to create the most visually compelling posts that will attract everyone using the app. Familiarize yourself with all the features Instagram offers such as Stories, Reels, Highlights, hashtags, tags, and so on. 

It’s worth mentioning that you should work on what will set you apart from all the other creators. Many apps, such as Photoshop, can help you improve your images. However, Instagram is already packed to the brim with options that will allow you to take and edit the perfect photo. The best piece of advice would be to settle on a filter and come up with a hashtag that you will “claim” as your own so that your posts are easily recognizable. 

Your content should offer value to your followers and entertain them. You can engage with your followers and start discussions on various topics, a reply is always worth more than a simple like on their feedback. You can post content such as “tag someone that’s X Y Z or tag someone who does X Y Z” to incentivize your current followers to share your posts with their friends and join in on the fun. 

Promote Your Instagram Everywhere

You are creating quality content and you optimized your account for success, but now it’s time to expand to other social media and blogs. If you already have an established Facebook account with a substantial following, think of linking your accounts and start posting sneak peeks of your content on Instagram so that they start following you there as well.

Running a blog or a website? Provide links to your other social media channels so that you maximize traffic to your Instagram account and let your audience enjoy your visual story.

Followers Only

When you are looking to grow your followers, your profile will certainly be public, but that doesn’t mean that you can’t implement followers-only perks. Set up monthly giveaways, or let your followers join in on your Lives to discuss your content or your product.

Final Thoughts

The tried and true methods of growing your Instagram followers still work in 2022. Take a look at our guide and start obtaining massive quantities of followers.