According to research, you only have a few seconds to attract your desired audience’s attention. With the advent of technology, augmented reality, virtual reality, touch screen technology, and beacons are becoming the norm during exhibitions and trade shows. 

Using the currently available technologies creates an immersive experience for visitors, which increases business and brand engagement with its potential clients and customers.

Your business or brand’s exhibition stand design is the podium for you to showcase all your products and services. 

Nowadays, there are a lot of exhibition stand design ideas out there, and technology has drastically changed how exhibition stand designs are created and used. 

Three Essential Exhibition Design Elements

But, even with the advancements in technology, three essential elements should always be integrated whenever you plan your exhibition stand design. 

Let’s take a look at each of the following elements. 


Lighting helps you stand out in so many ways. First, the correct lighting sets the right mood, thus attracting clients and customers that resonate with your business or brand’s image. 

In addition, you can use different kinds of lights to highlight specific products and services. Here are the most common types of lights you can use during an exhibition:

  • Spotlights

These lights are compact, but they are not subtle. These lights are made to make a specific area stand out. Therefore, if you want to make a particular area in your exhibition stand out or if you’re going to illuminate your banner further, you may use these lights to do so. 

  •  Floodlights

These lights are made to light up bigger spaces. These are ideal for exhibition stands that require more space.

  • Backlights

Backlights are made to improve the visibility of your booth. In addition, they are often used to create depth and a warm glow to your banners.

  • Rope lighting

This is not common and is often underused by exhibitors. But, these lights offer a lot of flexibility because they can come in various lengths and colours. In addition, they can also serve as a backdrop for your exhibition stand construction. 

Layout and Space

Often, exhibitions are box-shaped or rectangular-shaped, but nowadays, out-of-the-box designs are starting to enter the mainstream. 

But, if you want a good return on investment when joining exhibitions or trade shows, you have to maximise the exhibition space provided. You have to manipulate the area to create a rich and memorable experience for prospective clients and customers.

To do so, you have to be as resourceful and creative as possible. But, it would be best if you did not stray from the primary goal, which is to guide your visitors in a way that will make them decide to purchase your products or services.


A lot of seasoned exhibitors think about texture. The texture is the material or the surface that will cover your exhibition stand construction. The texture you will use needs to match your brand or business’s style and image. Or it should match the event’s design. 

The two most important things to note when deciding on the texture are the walls and floors.

Walls add depth and texture. In addition, they can also convey the central theme of your brand, and with the help of technology, you can even install panels, graphics, LED lights and touch screen panels.

Most exhibition walls are customizable, so unless you are doing everything DIY, you may want to ask for assistance from professionals.

Floors are one of the first things individuals see; therefore, people will immediately notice if you get it wrong. Try to make the colour of the floor match the walls to have a sense of unity and cohesiveness with the design. 

Final Thoughts

The three elements listed above are essential when planning or creating your exhibition stand design. But, first, you need to have a clear picture of how these elements will work together and balance each other out.

The final look of your exhibition will look chaotic and inefficient if you do not have a straightforward design in mind. So to stay on track, make sure to finalise how you will use these elements and remain true to your brand or business image and style. Doing this will create consistency and cohesiveness in your final design, making a more extended and lasting impact on your target clients and customers.