Why do you blog in the first place? Most likely, it is about expressing yourself. Or maybe you wish to share the knowledge you have amassed. Whatever be the intention behind blogging, you like to see steady traffic coming to your blog to read the content. Otherwise it can be a motivation killer. You want your blog to rank highly in the search engines. But it is not achieved easily. You need to put in some effort in the direction of Search Engine Optimization. You need to do it in the patient matter as it is going to take a while before you see the fruits of your hard work. A Leeds SEO company tells us that there are plenty of SEO techniques and factors that must be done including keyword research, on-page SEO and link building. Bloggers tend to overlook certain factors. Let’s have a look at those factors below. Maybe you are aware of many of these SEO techniques already. But it doesn’t hurt to have a look at it below. Let’s have a closer look at the easy ones below. It can create a significant impact on the ranking and on your likes. We are going to look at some effective and simple tactics below.

Attractive headlines

  • It is extremely important to come up with attractive headlines as they can help your rankings tremendously. Therefore, you should write your headlines carefully. 
  • It is not just about your page appears on the first of the search engine. It is also about people clicking on your link. Click-through rate should be good in other words. This is really important if you wish to boost the rankings. That is exactly how search engine algorithms work. 
  • It doesn’t matter if you rank low as long as you have healthy click-through numbers. This will help you to improve your rankings tremendously. Let’s consider the situation where you rank highly but few people are interested in clicking on your website link. This will result in steady drop in rankings. It is really important to come up with eye-grabbing headlines for your content.

Using images to improve rankings

Images can improve your rankings tremendously if you know how to use them to advantage. This will provide you with quality backlinks. This will be really helpful for you to improve the rankings in a natural manner. We recommend providing high quality images on the website. More reputed websites will be ready to provide backlink to your website. In order to tell the content of the image to the search engines, you can utilize the Alt tag. Alt tag works like a keyword there. You need to use the right words to describe your image. We recommend using an infographic which is highly effective in fetching quality backlinks. And this will improve your rankings tremendously. An SEO agency can also assist you with achieving this.

No follow and Do follow

You need to be aware of no follow and do follow and should use them in the appropriate manner in order to drive your rankings. When you get a backlink, it has to be do-follow, only then you will benefit from it. No follow backlinks will do no good for you. Most of the websites out there only give no-follow links. When you have plenty of backlinks with no-follow it will suggest that your website is not good or untrustworthy.