There are many techniques that SEO experts follow in order to improve their website’s ranking, but only a few of them are actually effective. Here are some techniques that you should definitely follow if you want your blog to rank highly in search engines.

  1. Optimize your website’s title and meta tags: The title and meta tags of your website are very important for improving its ranking. Make sure to optimize them correctly with the right keywords so that it is easier for search engines to find your site.
  2. Publish quality content regularly: One of the most important things that you can do to improve your blog’s ranking is to publish quality content regularly. This will keep people coming back to your site, and also increase its ranking on search engines.
  3. Use relevant keywords throughout your content: In order for your blog post to rank high in search engines, it is important to include relevant keywords throughout its content. You can use keyword research tools to find the right keywords for your post, and then use them naturally throughout the text.
  4. Add fresh content often: Another way to improve your blog’s ranking is by adding fresh content often. This will keep people coming back to your site, and also show Google that you are an active publisher who is updating your website regularly. So make sure you add new posts frequently.
  5. Finally, another thing that you can do to boost your blog’s ranking is to promote its posts on social media platforms like Facebook, Twitter, Instagram, etc. This will help get more eyes on your content and also increase its popularity among online users.

Why do you blog in the first place? Most likely, it is about expressing yourself. Or perhaps you wish to share the knowledge you have amassed. Whatever the intention behind blogging, you like to see steady traffic coming to your blog to read the content. Otherwise, it can be a motivation killer. You want your blog to rank highly in the search engines. But it is not achieved easily. You need to put in some effort in the direction of search engine optimization. You need to do it in patient matter as it is going to take a while before you see the fruits of your hard work. A Leeds SEO company tells us that there are plenty of SEO techniques and factors that must be considered, including keyword research, on-page SEO, and link building. Bloggers tend to overlook certain factors. Let’s have a look at those factors below. Maybe you are aware of many of these SEO techniques already. But it doesn’t hurt to have a look at it below. Let’s have a closer look at the easy ones below. It can have a significant impact on your ranking and on your liking. We are going to look at some effective and simple tactics below.

Attractive headlines

  • It is extremely important to come up with attractive headlines as they can help your rankings tremendously. Therefore, you should write your headlines carefully. 
  • It is not just about whether your page appears on the first page of the search engine. It is also about people clicking on your link. The click-through rate should be good, in other words. This is really important if you wish to boost your rankings. That is exactly how search engine algorithms work. 
  • It doesn’t matter if you rank low, as long as you have healthy click-through numbers. This will help you to improve your rankings tremendously. Let’s consider a situation where you rank highly but few people are interested in clicking on your website link. This will result in a steady drop in the rankings. It is really important to come up with eye-grabbing headlines for your content.

Using images to improve rankings

Images can improve your rankings tremendously if you know how to use them to your advantage. This will provide you with quality backlinks. This will be really helpful for you to improve your rankings in a natural manner. We recommend providing high-quality images on the website. More reputed websites will be ready to provide backlinks to your website. You can utilize the Alt tag in order to tell the search engines the content of the image. The alt tag works like a keyword there. You need to use the right words to describe your image. We recommend using an infographic, which is highly effective in fetching quality backlinks. And this will improve your rankings tremendously. An SEO agency can also assist you with achieving this.

No follow and Do follow

You need to be aware of no follow and do follow and should use them in the appropriate manner in order to drive your rankings. When you get a backlink, it has to be do-follow. Only then will you benefit from it. No-follow backlinks will do no good for you. Most of the websites out there only give no-follow links. When you have plenty of backlinks with no-follow, it will suggest that your website is not good or untrustworthy.