Are you looking to build a stronger Instagram presence or build on the presence you already have? Likes are a great way to boost your engagement levels, reputation, credibility and sales figures.

So, to make things easy, we have created a quick and easy seven-step guide to getting Instagram likes that actually work!

1. Buy Likes:

The quickest and most effective way to grow likes on your account is by buying them from a trusted and reputable source.

Buying likes can not only boost your brand’s credibility instantly, but it can also drive engagement numbers through the roof. What’s more, when your engagement levels spike, your reputation does too.

Gaining likes is a great metric to build on as it signifies both current success and future growth.

2. Know Your Audience:

You can’t go wrong with target market research! Instagram marketing can resemble a monkey with a machine gun at times. It’s tempting to fire off content, trying to please everyone all of the time. Wise move? Not at all!

Your first step should be developing a clear understanding of who you are trying to target.

Next, compiling data on customers such as demographics, location, age and sex (all of which can be found on insights) can give you a throught understanding of who consumes your content.

Finally, exercise your ears and social listening skills to truly understand what drives users to like your content.

3. Optimize Your Profile With SEO:

Is it a bird? Is it a plane? No, it’s a french delicatessen specialising in cheese croissants. Sound familiar? Well, maybe not.

It might sound like a strange analogy, but too often, brands make it very difficult to understand what it is they actually do, making it impossible for users to understand and like their content.

Making sure people who are interested in your product or service can actually find you is essential to driving likes on your posts and follows on your page.

First, make sure your business name is your username. Add your service if necessary to make it extra clear. Next, make sure your bio spells out your unique selling points and has links to your website.

Last but not least, make sure captions are quick, snappy and contain relevant keywords.

4. Create Incredible Content:

Photography and videography are artforms and we should not forget that. Marketing is a tool and that shouldn’t be forgotten either. Fuse both, and you have a world class combination and a whole lot of likes! But how?

What makes Instagram unique is the sheer volume of visually stimulating content available, free of charge to consume and all in one place.

Be sure to use filters and the preexisting IG video filters and templates available to make sure your pictures, Stories and videos resonate with users. You can create a more flattering composition for your images and make your subject look their best by using a ring light. By investing in a ring light, you’ll be able to improve the quality of your photos and gain more followers in the process.

A top tip is to search hashtags relevant to your brand and assess why users follow the brands that appear high up in the search or why they find the top posts engaging. Was it the picture itself or a combination of picture and caption? Seek to emulate these top posts if you’re struggling to create great content.

5. Use Hashtags:


Hashtags are powerful tools that work according to similar principles found on sites like Google etc. That said, use too many or incorrect or irrelevant tags and it just won’t work. Hubspot suggests that using as many as 10 is optimal.

To drive likes, however, don’t be scared to go broad (e.g. #cat) and gradually level down toward  the reason for your post (e.g. #cozyblanket). Don’t insert hashtags in any old place, make sure they are in the comments section below your caption.

Last but not least, consider making a branded tag to suit your niche and drive loyalty and likes galore.

6. Post At The Right Time:

What is the optimal time to post? Some say between 11am and 1pm, others say between 7pm and 9pm. The truth is only you will know. So how do you find out? Insights is a great place to start.

Not only can you find demographics, age ranges and other great statistical information here, but you can also see the engagement levels of posts you’ve recently made.

What this means is that you can experiment or calculate what is the optimal time to post specifically for your followers.

Simply put, posting at the wrong time can cost great content a great amount of likes.

7. Partner With Influencers:

Where can you find a brand who wants to partner with you and who already has a massive following, engaged fanbase and a vested interest in your success? The influencer community,  that’s where!

Finding well-placed influencers who operate in your brand’s niche can pay dividends. What’s more, it can cause an explosion of growth in not only likes on new posts, but old posts too as users check you out.

Getting likes on your Instagram posts should be done with a combination of strategy, organic tactics, and paid promotion as outlined above. Once you’re creating unbeatable content, buying Instagram likes, and partnering with influencers, you’ll have more likes and followers than you know what to do with.